video interview: Jenny Buettner of Shibue Strapless Panty

interviewed by Rose, www.facebook.com/rosiefbaby

copyright 2010
©Artemis Allure Models Magazine

show: Tyler Rose

photos by Apollo GT

show: Ed Hardy

photos by Frazer Harrison and
Kris (Excipio Photo)

show: Trina Turk

photos by Ignacio Ramirez

Rifling through the fabulous thrift stores of the West Coast of the States all the way back in 1999, the Motel crew was struck by something. A realisation spoke to them; the UK needed a vintage-inspired, prints-driven brand to sink their hungry for innovative fashion teeth into. Motel was born, creating classy and stunningly-crafted tops, trousers, dresses and skirts in a huge array of styles and with an ever-expanding list of inspirations.

While the name Motel can evoke for some people the images of cheap places, he tries especially to remind the idea of the affordable cost of living of the American model, at the origin of Motels, while associating it the collective fantasy of glamorous, fascinating and a little bit scarring atmosphere, between Alfred Hitchcock, Veronika Lake and Betty Paige.



The brand provides the young British fashionista with a veritable thrift-store feel that looks great, fits fabulously, and does not cost the earth.

Motel feels no need to splatter their name across the chest of their clothes in an inane effort to get more punters; they need no gimmicks or tricks for the crowds to come flocking. But instead Motel just keeps on reinventing vintage-wear to create punk, left-field, retro and fun-filled killer-style.

Maybe this is why Motel has fast been discovered by style magazines such as WAD and why weekly sightings can be found in the best fashion titles; Grazia, Cosmopolitan, Harpers Bazaar, In-Style, Now, Reveal and Look to name a few. Then there are the fashion elite who continue to track Motel down; supermodels Gisele, Claudia Schiffer and Naomi Campbell are all fans, along with fashion lovers Peaches Geldoff and Fern Cotton, while modish musician supporters include Duffy, Kate Nash, the Saturdays, Bo Pepper, New Young Pony Club, Ida Maria, Robyn, Diana Vickers, Alexandra Burke and the Ting Tings!

Motel are quickly becoming a powerhouse of the fashion market, and what's more they are doing so by not taking themselves too seriously, a brand unafraid of excess, always moving forward ready to inspire you to add a bit more quirk into your wardrobe.

Motel will be available in Paris in September at Citadium and Killywatch.


www.motelrocks.com

Brandon has been a personal trainer for five years, and owned a clothing line for four years. His desire to see other people reach their potential drove him to start WoogieWoo.com to help other designers leverage off of his knowledge of the industry.

WoogieWoo is free to use, and gives fashion entrepreneurs a place to brand and sell their products. WoogieWoo takes a flat 25% of sales, so there is no risk for designers to use the website to test market their ideas.

Brandon didn't stop there. He knew that new designers needed a way to get their products to a wider public. He began using traveling trunk shows as a way to bring the public to the designers. By showcasing their products on the runway, buyers and investors could see the fabulous designs first-hand. For new designers who are typically on a tight budget, this is a low-cost way to get exposure they otherwise could not afford.

Bobby Brower was Brandon's college roommate for four years. Bobby's family owns Chateau Julien Wine Estate near Carmel, California. Brower began developing his own wines for a younger demographic. Bobby called his wines, "Youthful" and "Sexy" which tied in naturally with new fashion designs. Bobby and Brandon developed "A Night of Wine and Fashion" and the combination is, as Brandon said, "…explosive in an evening of entertainment."

Brandon went on to say that, "Bobby lives in New York where he is advancing his own brand (PoiZ) as I live in California working on WoogieWoo. But getting to throw these events with one of my best friends makes it all just that much better."

Participants were treated to fine wines, delicious appetizers and fashion shows featuring designers La Voice Clothing, Invisible Hero Industries, Lorian Lindsay, Rock Chiq, Royal Rabbit, Alyssa Nicole, ahReSihM , and Socola Sua.

The event, held in San Francisco's Grand Hyatt Hotel was well attended in luxurious surroundings. The large runway was lined with seating for VIPs and members of Media. Along the walls was a smattering of vendor tables featuring fashion samples, a modeling agency, and a vendor selling Kombucha -- a fermented tea that is supposed to have medicinal properties.



The stars of the evening were WoogieWoo.com fashions, and PoiZ Winery - and, of course, the fabulous models and VIP guests!

"We have a show in New York in September where we will be taking designers from the New York area and putting on a spectacular evening of wine and fashion in the Big Apple. It is very exciting and rewarding to hear the appreciation of these designers after a show being so excited and appreciative to have had the opportunity to do something on that kind of scale for their brand. It's the rewards that will keep me working harder and harder to make "A Night of Wine and Fashion" even larger and to continue to give designers around the world the tools to succeed." - Brandon Eachus









Bill Clearlake for Artemis Allure Models Magazine - www.ApolloGT.com